top of page
About Me
In over 25 years at the intersection of media, technology, and creativity, I’ve witnessed transformative shifts in how consumers engage and how businesses grow.
From the early days of digital to the rise of programmatic and the blockchain, each wave has redefined and disrupted the status quo.
But AI is going to change everything — and it will happen in a quarter of the time.
I’ve built, scaled, and advised businesses through these changes — inside holding companies, startup teams, and global platforms.
What’s clear now is that AI won’t just automate tasks. It will reshape workflows, decision-making, and the very structure of how companies operate.This site is built to explore that shift — not through hype, but through clarity.
I’m focused on surfacing practical use cases, patterns of leverage, and emerging best practices that can help business leaders stay ahead.
Whether you’re leading a team, a company, or a transformation, the goal here is simple: help you make smarter decisions about where AI fits — and what it can unlock.
The Real Questions About AI
from Real Business Owners
Where should I start with AI in my business?
Start where the friction is. Don’t chase the flashiest tools. Look at where your team spends time on repetitive tasks, decisions that lag, or bottlenecks in workflow — those are your leverage points. One well-placed AI integration is better than ten experiments that go nowhere.
Will AI replace my people?
Not if you lead with intention. AI should augment judgment, not erase it. In most businesses, AI becomes the co-pilot — helping people work smarter, not disappear. But the orgs that thrive will re-skill and re-structure for a world where speed and scale are table stakes.
How do I know if AI is actually working?
You’ll feel it before you measure it. AI-driven improvements show up in better decisions, faster workflows, and less second-guessing. But you’ll also want clear baselines and accountability — otherwise, it becomes another tool collecting dust.
Have a question or want to collaborate? Reach out to us using the form below, and I'll get back to you as soon as possible.
bottom of page